Planning your next beach family photoshoot and wondering what to wear? You’re not alone. One of the most frequently asked questions we receive as professional beach photographers is, “What should we wear for family beach photos?”
Choosing the right beach family photo outfits can make a world of difference in how your images look and feel. From the color palette to fabric choice, everything plays a role in capturing timeless, light-filled portraits that your family will treasure for years to come.
Beach family photos are all about capturing real moments—candid smiles, barefoot hugs, and warm sunset cuddles. But they also come with unique challenges: intense light, wind, and reflective surfaces. That’s why selecting outfits that photograph beautifully in these conditions is key. The goal is to enhance the natural scenery while keeping the focus on your family’s connection.
Coordinating outfits helps avoid visual distractions and creates a cohesive look across your final gallery. Whether you’re shooting at Myrtle Beach, Pawleys Island, or Garden City Beach, thoughtful styling goes a long way.
When it comes to beach photoshoot outfits, stick to colors that reflect the natural hues of the coastline. Soft neutrals and light pastels are perfect choices. Think:
If you’re looking for a timeless and elegant look for your family beach photos, all-white outfits are always a favorite choice. White reflects light beautifully and brightens skin tones, creating a clean and cohesive look that stands out effortlessly against the soft tones of the sand and ocean. It’s a classic palette that never goes out of style.
For moms and daughters, flowing white maxi dresses or breezy sundresses bring movement and softness to the photos. Adding subtle details like lace or embroidery gives texture without distracting from the simplicity of the look.
Dads and sons look great in white polos or button-down shirts paired with linen or soft denim shorts, keeping the vibe relaxed but polished. Lightweight fabrics like cotton and linen are perfect for staying cool and comfortable, making the whole session feel easy and natural.
Keeping the wardrobe simple and breathable allows your family’s connection to shine. When everyone feels good in what they’re wearing, the joy and warmth come through in every photo, which is exactly what you want from a beach session.
Pairing white with soft gray adds beautiful dimension to your photos while keeping the overall look calm and classic.
Gray is a chic and understated color that works well on every skin tone and blends effortlessly with the beach’s natural tones. This combination adds just enough contrast to make your photos feel elegant without overpowering the setting.
One great way to style this color palette is by mixing white tops with gray bottoms or switching it up with gray shirts and white pants. A soft gray sweater or lightweight cardigan can add a cozy layer and bring more texture to the look, especially if your session is in the evening.
Adding small details like gray headbands, bows, or hair wraps for the kids ties everything together without being too matchy-matchy.
When styled right, gray and white together feel timeless and fresh, giving your beach photos a beautiful, balanced aesthetic that stands the test of time.
Tan and white outfits bring a warm, natural vibe to your beach family photos. This soft and earthy palette blends seamlessly with the sand and sunshine, making your entire gallery feel relaxed yet refined.
The combination feels grounded, neutral, and inviting, whether you’re going barefoot in the sand or dressing up a little for a more formal session.
Women and girls look stunning in flowing tan or cream-colored dresses, especially in fabrics that move easily in the breeze. White button-down shirts paired with tan pants or shorts are a great go-to for men, giving a polished look without being too dressed up.
For the kids, mixing tan and white separates helps keep the look playful and light. Add sandals or go barefoot for that perfect beachy touch.
This color pairing works beautifully in both casual and elevated beach sessions and is especially flattering during golden hour when the warm tones come to life in the soft light.
For families who love a slightly more preppy and polished look, navy and tan is a winning combination. Navy brings contrast and depth, while tan keeps the outfit grounded in soft, coastal tones.
Together, these colors photograph beautifully, especially during golden hour when the light feels rich and dreamy.
A classic look for men and boys includes navy tops paired with khaki or tan shorts. Girls can wear navy dresses or rompers that catch the wind just right, while accessories in soft tan tones help balance the deeper blues.
This combination feels timeless and elevated, perfect for families who want a refined style with just the right amount of personality.
Whether you’re capturing candid moments or more posed family portraits, navy and tan is a dependable color scheme that always delivers beautiful results.
Blue and white is one of the most popular beach photo outfit combinations—and for good reason. These two colors naturally reflect the sea and sky, creating harmony with the beach environment and making every photo feel light, fresh, and effortless.
From baby blue to deeper navy, mixing different shades of blue adds visual interest while keeping things cohesive.
Women and girls can wear white dresses with soft blue accents or subtle floral prints, while men and boys might opt for light blue button-downs or polos with white or denim bottoms.
Denim adds a casual element, while linen pieces bring a more refined and dressy look. No matter how you mix and match these tones, blue and white always feels calm, coastal, and picture-perfect.
Photographers love this palette for its versatility and flattering tones. It’s a foolproof option for families who want to blend with the beach scene while still standing out in the best way.
If you’re looking to bring a soft and romantic touch to your beach photos, blush pink paired with tan and white is a dreamy combination.
These colors feel light, airy, and effortlessly feminine, making them ideal for maternity sessions, mother-daughter moments, or extended family sessions where you want a little variation without going bold.
Flowing blush dresses, white tops, and tan skirts or pants work beautifully together. The soft pink adds warmth and charm, while tan and white balance it out with a natural, timeless feel. These tones look especially beautiful in golden light and help your gallery feel romantic and cohesive.
This palette is perfect for families who want a soft, cohesive look with just the right amount of color. The subtle contrast and delicate textures make for truly memorable beach portraits.
Soft pink and white is a sweet, youthful combination that works beautifully in beach photos, especially when you have little ones in the mix. The lightness of these tones gives your photos a fresh, sun-kissed look that feels full of joy and warmth.
Women can wear blush maxi skirts or sundresses paired with white tops, while men and boys look great in pale pink polos or button-downs with white or khaki pants. Girls shine in white or pink dresses that flow and catch the wind, making for picture-perfect moments on the sand.
This soft color combo brings a delicate charm to your session and photographs beautifully in any beach lighting, especially during sunrise or sunset.
Pink and blue is a cheerful and charming combination that brings both softness and a preppy touch to beach family photos. These colors balance each other well and look great on every skin tone, making them a solid choice for family portraits with a little bit of personality.
Try pairing pink dresses or tops with light blue shorts or skirts. Men and boys can wear salmon or blush polos with blue linen pants or seersucker shorts for a classic coastal feel. You can even add small patterns like subtle stripes or eyelet lace to give the look more texture and variety without overwhelming the overall aesthetic.
This color pairing feels vibrant and fresh, perfect for families who want to capture a fun, lighthearted feel while still keeping things cohesive and beautiful.
Fall beach sessions have a cozy, golden charm all their own, and your outfits can reflect that warmth. Rich earth tones like mustard yellow, burgundy, burnt orange, and olive green bring depth and seasonal style to your photos while still working beautifully with the soft beach tones.
Layering is key for fall beach photos. Think sweaters, cardigans, or denim jackets paired with flowing maxi dresses and scarves in fall colors. Jeans or neutral-colored pants with textured knits also add dimension and comfort, perfect for breezy fall afternoons by the water.
The combination of fall tones and beach light creates a unique and beautiful contrast. It’s a great way to bring seasonal style to your session without losing that relaxed beach feel.
When choosing beach photo outfits for women and girls, flowy and breathable fabrics are always the best choice.
Dresses or skirts in soft tones like cream, blush, pale blue, or white create beautiful movement in the breeze and photograph like a dream. Solid colors or delicate textures such as lace or embroidery keep the look elegant and timeless.
Avoid stiff or overly structured clothing, as it can feel out of place in a beach setting. Instead, go for pieces that move freely and make you feel comfortable. Keep accessories minimal and opt for natural makeup to maintain that relaxed, sunlit vibe.
The goal is to feel confident, comfortable, and beautiful so that your joy and connection with your family can truly shine through in every photo.
For men and boys, keep the look clean, simple, and coordinated with the rest of the family. Lightweight button-down shirts or polos in white, soft blue, tan, or light pink are always great choices. Pair them with linen or cotton shorts and roll the sleeves for a relaxed, beach-ready look.
Skip heavy fabrics and stick to breathable materials like linen or cotton to stay cool and comfortable throughout the session. Shoes aren’t necessary—barefoot is often best on the beach—but if needed, keep it simple with neutral-toned sandals or slip-ons.
The key is to look polished without being too formal. When everyone is dressed comfortably and confidently, your family photos will reflect that natural ease and connection.
The days of everyone wearing white shirts and blue jeans are long gone. Thankfully, a more modern and natural approach is to coordinate colors rather than match them exactly. Choose two to three main colors, and then mix in complementary tones throughout each person’s outfit.
For example, if you choose soft blues, creams, and olive greens, one person could wear a flowy cream dress, another a light blue shirt with khakis, and someone else a green blouse paired with neutral pants. This keeps everyone looking cohesive without being too uniform, and it still allows each person to express their own style.
Clothing with large logos, loud graphics, or cartoon characters can pull focus away from your family and the emotion of the photos. To keep the attention on your faces, choose solid colors, soft textures, and simple patterns like thin stripes or gentle florals.
Busy or bold prints can sometimes create unwanted visual distractions, especially in group photos—so the simpler, the better. A subtle texture like linen or waffle knit can add interest without being overpowering.
When choosing outfits, imagine looking back at these photos in ten years and still loving what you wore. While trends can be fun, timeless pieces tend to photograph better and feel more meaningful in the long run. Clean lines, soft fabrics, and neutral or muted tones usually age beautifully.
Try to avoid clothing with current pop culture references or overly trendy designs that might not hold up over time.
Where and when you’re taking your photos can play a big role in what you wear. For beach family photography sessions, think breezy sundresses, rolled-up linen pants, and soft, light colors that reflect the coastal scenery. If you’re planning a park or woodland photo session, cozy layers like knit sweaters, scarves, and long flowy skirts can add beautiful texture and warmth to your portraits.
Also, be mindful of the weather and temperature. Comfortable kids (and adults!) make for better photos. Cold little ones or overheated toddlers can quickly turn a fun session into a stressful one—so plan your outfits with comfort in mind.
Adding dimension to your outfits can elevate your entire family photo session. Layers like cardigans, denim jackets, or even a lightweight wrap can add variety and visual interest to your photos.
For beach or outdoor family photography sessions, thoughtful accessories such as a sunhat, a long necklace, or a textured blanket to sit on can bring in an extra level of detail and style.
Just remember to keep it simple. A little goes a long way, and you want your accessories to complement your look rather than compete with it. The goal is to enhance your family portraits while keeping the focus on your connection and emotion.
Pasha Belman is a South Carolina-based wedding and family photographer, who captures meaningful moments with a distinctive blend of warmth, light, and sincerity. His work reflects a deep appreciation for connection, beauty, and storytelling through photographs that stand the test of time. Let’s Work Together